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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Social Work in Health-servise with the Focus on the Puerperal and the Neonatal Care Unit
 KOTRŠÁLOVÁ, Eva
Bc. KOTRŠÁLOVÁ, EVA, DiS. Social Work in Health-servise with the Focus on the Puerperal and the Neonatal Care Unit. České Budějovice, 2022. Bachelor thesis. University of South Bohemia in České Budějovice. Faculty of Theology. Department of Ethics, Psychology and Charity Work. Thesis supervisor. Mgr. Helena Machulová, Ph.D. The aim of this thesis is to make a list of demanding situations connected with the delivery and the period shortly after where there is a need of the help of a social worker. The form of the thesis is theoretical. It describes emotional and demanding life situations of a mother and a child connected with the delivery and a short period of time after which the mother spends with her child on the puerperium and neonatal care unit of a hospital. The thesis is dividend into three main chapters. The contribution of the thesis is in highlighting specific problematic situations of mothers and children shortly after the delivery. These uneasy relationship situations are frequently downplayed, ridiculed or overlooked by their families, friends and neigbourhood.
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Marketing of perinatal care centres
 Taberyová, Markéta ; Růžička, Michal (advisor) ; Šedivý, Marek (referee)
The main topic of the presented thesis is Marketing in Obstetrics. Principal goals were set as follows: To describe how does marketing works in an environment of maternity hospitals. What demands have their clients and what clients consider most important during childbirth and after a delivery. The theoretical part focuses on a development of care in maternity hospitals throughout history, legal aspects of this specific care and current trends in society that affect clients' demands. Additionally I depict the specific of marketing in Obstetrics and I present it in a perspective of the 4C mix with emphasis on a communication and a convenience. The empirical part unravels the subject from the point of view of health service providers as well as health service consumers. Data sources used to describe in detail marketing of five maternity hospitals were: interviews, information form internet sites and clients personal experience. Furthermore I led investigation using questionnaire filled by hospitals' clients and I preformed ten in-depth structured interviews, upon which I formulated basic ideas of what clients want and what are the basic shortcomings in obstetric health service. The result of my investigation brought up the fact, that fulfillment of clients' expectations is substantial. The choice of...
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